KING JR. COLLECTION
In 2006, The Office of the Morehouse College Martin Luther King, Jr. Collection acquired the 10,000-piece collection of original writings, speeches, sermons, books and correspondence belonging to alumnus Dr. Martin Luther King, Jr. Through campus-based programming and community outreach, the office hired Glennon Design Group to develop a identity and brand campaign that promotes initiatives that advance King’s vision and the ongoing movement for civil and human rights. Brand development represents the conplexity of the Collection.
In partnership projects with the National Endowment for the Arts, Center for Civil and Human Rights and Georgia State University Press.
SCOPE OF SERVICES
logo I style guide I overview brochures I posters I calendar I signage I event announcements I event programs I interactive presentations I web and social media cross-marketing